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Meet Koboi: Rico Blanco's newest baby

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Koboi is dedicated to helping patrons "stay true+live easy" in wearable, affordable Pinoy fashion. Koboi is dedicated to helping patrons "stay true+live easy" in wearable, affordable Pinoy fashion.

The former Rivermaya frontman dabbles in business with a brand that allows fans to remain true to self


Who knew Rico Blanco, unquestionably one of the country’s most revered musicians and an icon in his own right, enjoys such an impressive portfolio? Aside from being a singer, songwriter, record producer, and actor, the former Rievermaya frontman can also claim that he’s an entrepreneur.

Yes, you heard right. This talented artist is also a businessman, thanks to Koboi, a venture he pursued to help Filipinos have better options in their quest to look good without compromising who they are and what they believe in, and without hurting their pocket.

Koboi features unique designs that anybody, from the boss down to the last guy on the pay roll, can wear. They have everything as well, from shirts to pants. Choices for tops include T-shirts, collared shirts, and sandos that carry either the Koboi logo or some other cool print. Bottoms showcase jeans made of quality denim.

What’s great about the items is that they are extremely comfortable and wearable. Since the designs are generally simple and clean, a shirt from Koboi can be worn to a rock concert, a romantic date, a review class, and even to church. But aside from versatility, it’s individuality the store emphasizes.

Koboi wants Filipinos to wear the simplest of tees that can be easily customized to suit one’s taste and personality. A smart blazer can polish the look, a hat ala Bruno Mars can suggest a dedication to pop, and embellishments can add extra style and glamour.

Koboi currently has only one branch. The store can be found on the third floor of Shoppesville at the Greenhills Shopping Center in San Juan. Those who are visiting the store for the first time are warned: with so many interesting finds, you might end up parting with more money than you originally planned. Rest assured, however, that everything you can get your hands on is worth every cent.

For the latest updates, like Koboi's page on Facebook: http://www.facebook.com/pages/Koboi/126717634055114.

Photo courtesy of facebook.com


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Koboi, Rico Blanco, Rivermaya, Koboi Rico Blanco

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